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Not Bloody Normal

Every day, millions of women around the world suffer from excruciating period pain. Pain indicative of real, dehabilitating medical conditions. And yet, a pain that is constantly being dismissed by doctors, bosses and friends.

Society has been ignoring the warning signs for too long, and it’s about bloody time we start paying attention.

Not Bloody Normal. A movement to end period pain. Because enough hiding, we’re giving you all the info you need to speak up, and all the tools you need to rise up.

Submission for D&AD New Blood Awards 2019 / Brief by McKinsey Design & The Case For Her / Design and strategy by Trenett Ha, Hayley Cumming, Lana Bodenstein & Bianca Raviraj

Not Bloody Normal

Not Bloody Normal

Submission for D&AD 2019 New Blood Awards

Brief by McKinsey Design & The Case For Her

by Trenett Ha, Hayley Cumming, Lana Bodenstein, Bianca Raviraj

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NOT BLOODY NORMAL